Unexpected - like innovation itself - another perspective that I’d like to add to this series: the newest insights on biodiversity. Some time ago, Jef Staes introduced the concept of a red monkey. According to Jef, the concept started to develop during his seminars when participants asked him where to start with very confrontational change projects.

At that moment, he just learned about the origin of the rich biodiversity in a rain forest. According to the latest insights in biodiversity, new species do not start in the middle of a forest but at the edge. At the edge! - where different species from different ecosystems ‘meet’. That’s when Jef created a metaphor of a brown monkey from the jungle who meets a red fish from the sea (an adjacent ecosystem). Through their conversation a new confrontational idea is born: a red monkey.

Continue reading Luc's views at his blog!