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Jef Staes:"Several years ago I gave some lectures for some people in organisations and they were wondering how they could start a change project or a change process in their organisations. And at that point in time I was talking about… I introduced a metaphor about Red Monkeys. And I said, If you want to change as an organisation, you will have to like red monkeys.

If you have a rain forest, which is a lot of biodiversity about animals and plants people always wondered where the origin was of all the different species and during several years a lot of scientists thought it was in the middle of the forest. Now, latest view on this development …They say it isn’t true. The new species in a forest, a rain forest they come from the borders of the forest. There where the forest meets other ecosystems for instance the forest and the desert or the forest and the sea. Well suppose you have a brown monkey who lives in the forest, meets red fish out of the sea, and out of their conversations a new idea comes, that’s what I call a red monkey."