‘This is an exciting and innovative read, full of new insights. Just enjoy it!’

Fran Wilson, International Research Manager, CIPD

‘A remarkable book, in which Jef Staes - in his daring and unique style - confronts the reader and challenges the basic principles of modern day management.’

Guido Beazar, Chairman VKW

‘Refreshingly clear and stimulating for the Red Monkey Breeders, who are already dreaming of the 3d world … Ominously clear and terrifying for the Red Monkey Hunters, who keep sailing in circles in 2d waters.’

Fons Leroy, CEO VDAB

‘If you want to be a pioneer in the market, you must first show the pioneering spirit within your own organisation. The entire organisation must breathe innovation. This book, with its vivid and unforgettable metaphors, can certainly help us to achieve this goal.’

Chris Dewulf, President & CEO Picanol Group

‘This book helps us, through the use of metaphor, see our organisations as they really are and gives us advice on making them more effective. Whatever your position in the organisational hierarchy, this book has important lessons for you.’

Les Watson, former university Pro Vice-Chancellor and expert adviser to the uk

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